Sunday, 19 January 2014

A Comment on Tata Motors' efforts to enhance sales of Tata Twist

My Comment on an article "Tata Motors' 5 key strategies to lure youngsters towards Nano Twist" published in the Economic Times dated 19/01/2014 at 11:37 am.


'In spite of their best efforts, it may take some time to wipe out the image of cheap car from the minds of customers. 

The power steering and other improvements are good. But the exterior look also needs some improvement or change to attract people towards it."

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