Saturday 26 May 2018

Media Misused for Government Publicity and Other Product Marketings

Nowadays, I am seeing much publicity and advertisements in newspapers with full-length advertisements on the front pages. (they go for continuous 3 or 4 pages sometimes.

For example, you may see the Deccan Chronicle, Hyderabad Edition Dated 26/05/2018. The first three pages are very irrelevant. Two with Electronic products and One with Government's achievements in last 4 years.

This is not the first time or a rare case.  They often come like that. You can often find them at weekends and on festive occasions or at other government celebrations.

I am a subscriber to the Deccan Chronicle and do not know about others.

But, I believe that newspapers are meant for reading the news and knowing about the latest developments taking place all over the world.

This kind of enforcement on people to look at that publicity braggings by Governments, either the state government or the central government, is very unwarranted and embarrassing. It frustrates the readers.

What for all this is going on?

Do these governments hope that people are unaware of their achievements (and failures)?

Why do they post those giant publicity posts?

Are they Doubtful of their Performances?

As for me, I do not like all these things.

Even those full-page advertisements by Electronics and Furniture Companies who try to lure public with various offers.

They make the readers very inconvenient in reading the newspaper.

I want the breaking news on my front page. Not all this fuss from these Governments or the Marketing people.

Newspaper Publishers should refrain from such practices and try to present the newspaper in a beautiful, comfortable manner.

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